Ad Redirect

SYNOPSIS

The original ad shows two tortilla chips being cooked fondue-style in a can of Tostitos cheese dip. I found this ad in, "Living" magazine. This ad was originally targeted toward female home makers. The copy reads, "Made With Real Cheese. Made For Good Times." This ad aims to convince mothers to buy the dip because it is made of real cheese and will provide good times for the family. The can of cheese itself is shown acting as a fondue pot. This ad is cutesy and is definitely aimed at mothers.

REDIRECT

The new ad for the Tostitos cheese dip will target men ages 31-44. The ad will show grown men watching football in a friend's living room. The men are wearing jerseys of their team. All the men will be shown incensed at an awful call by the game's referee. The television screen will show a referee with both hands up signaling a score that the men disagree with. Though these men are shown angry and frustrated they will each still have a tortilla chip with the Tostitos cheese dip in their hands. The copy will read, "One Call Even the Refs Can't Mess Up." This ad aims to speak to the adult male demographic. This ad will be shown in sports magazines like ESPN and Sports Illustrated that are geared toward adult males.